Decide whether you’re going to send emails weekly or monthly and stick to your schedule. It’ll also make it easier to follow federal CAN-SPAM laws, which require that you offer a way to opt out and that you honor opt-outs promptly. There are a lot of advantages to setting up your email marketing through your CRM or an email marketing service, including the ability to automate, personalize, and track the performance of your emails. Use newsletter templates available through your customer relationship management program or other sources. “If you do it right, you’ll build familiarity so that when your customers do need a real estate professional, you are the one they think of.”Ĭonsider these nine steps for crafting an effective, eye-catching newsletter. Getting personal with your content is a great approach, says Tonya Eberhart, founder of BrandFace and author of BrandFace for Real Estate Professionals. I make my content as original as possible and try to provide value.” “I write everything myself,” Everett says. Eat, Read, Shop,” and features past clients, highlighting their completed renovations. She includes a roundup of products and services she loves, titled “Things You Should. in Chicago, crafts her monthly e-newsletter with a personal flair. Help your clients to stay on top of the latest tech trends, from smart homes to 3D tours.Melanie Everett, broker-owner of Melanie Everett & Co. Feature real estate technology trends: Things change quickly.You can help connect your clients with the resources they need, regardless of where they are in their buyer’s journey. Collect information for buyers, sellers and renters: Buying, selling and renting can be stressful and unpredictable.Choose your most popular posts to share with your newsletter subscribers. Show off your blog posts: When you have put hard work into your content, it is best to share it with a wide audience.Compile a list of all the events that are happening in your community each month. Create a calendar of events: It is nice to know what’s happening in the community, especially if you aren’t connected on social media.Feature the vendors in your local area to improve the number of community members that are shopping locally. Highlight local vendors: Businesses, especially those that are locally owned, can use all the exposure they can get.Show off their strength and ingenuity by choosing to feature a different leader in each issue. Interview local leaders: The leaders in your communities are doing amazing things, especially during the COVID-19 pandemic.You can choose to feature a selection of your listings to show potential clients what is available. Show off property listings: A newsletter is a gathering place of every important thing that your clients should know about.Choose a different neighborhood to show off in each issue – clients will be proud to see their beloved neighborhoods in print. Highlight a neighborhood: Your community is formed from a unique collaboration of neighborhoods.To ensure that your newsletter is read and shared, try some of these unique tips: Write it, send it, and then the work is done for you!Ĩ Real Estate Newsletter Ideas for Your Business A newsletter can boost business exposure without you having to worry about daily work. The end goal of marketing is to improve the amount of exposure that your business is getting.Newsletters give exposure to your real estate business.When you fill your newsletter with valuable content (such as the 8 different ideas listed below), it will become a must-read for current subscribers. And because you have built strong connections with your clients, they will want to share. Since it is easy to put a “share” button within a newsletter, your clients can easily share the awesome things you are up to.Potential clients will see you as having a leg-up on the competition. There are tons of real estate agents in every community, but a real estate newsletter can set you apart and show how you are a leader in the industry.Newsletters will showcase you as an expert.Using a real estate newsletter helps you tie together all of your marketing endeavors so that your network is not missing anything. Newsletters do not take the place of the other amazing things you are already doing with your marketing.Newsletters complement your other marketing tools.By referring them to other community services, you keep yourself top of mind. Newsletters are also great aftercare for past and current clients. The more newsletters you send out, the stronger this bond becomes. A newsletter is a vehicle of communication that builds trust between you and your clients.Newsletters build trust with your clients.Benefits of Using a Real Estate Newsletter
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |